The name Simonsvlei originates from the founder of the South African wine Industry, Simon van der Stel, and from the area's vlei (wetlands) landscape. Simon van der Stel was the Cape Governor representing the Dutch government during the 17th century. This far-sighted gentleman selected this unique location, because he realized soon enough that the area's cool microclimate was ideal for producing quality grapes. He must have realized too that the prevailing winds blowing across the vlei or wetland would naturally cool the cellar and the wine in the barrels - ideal conditions for making quality wines! Today, Simonsvlei is still committed to the common goal set by one of its co- founders, Sonny le Roux, to provide "quality wines at affordable prices" And ever since, innovative and affordable wines of quality have become the hallmark of Simonsvlei. One of those who helped to create the foundation, on which the reputation of Simonsvlei has been built, is the now legendary figure of Oom Sarel. It was under his tutelage and guidance that winemaking advanced in leaps and bounds at Simonsvlei.