Moa Gürbüzer is a former family terapeut and social worker with over 2 decades of experience. She worked mainly with alcohol related family issues and saw, first hand, the detrimental effects of alcohol on our society. She was astonished by how recurrent so many of the issues were and realized there need to be a structural change. She quit her job and, in 2013, she started Oddbird. Her vision was to question and change the alcohol norms of society by creating world class wines but liberating them from alcohol. Today Oddbird is the largest producer of wines liberated from alcohol in Scandinavia. We produce quality wines, made with traditional methods and matured for up to 12 months, and then gently liberated from alcohol in order to preserve the flavors nature intended. But liberated from alcohol does not only describe the removal of the substance. It also describes the liberation from our drinking culture. Liberation from norms and the preconceived notion that alcohol is an integral part of celebratory occasions. Liberation is the ability to chose between with or without alcohol. Liberation is a desired outcome of democratization which is exactly what we intend to do with the dinner table.